Monday, 31 October 2011

The University Of Me

Yesterday, Fred Wilson announced Union Square's investment in a new start up Code Academy. Cee got totally pumped and joined right away. A couple hours later she had been through the beginners and was wondering what the second language was that was required to go through the intermediate stage.

A couple hrs later, she was testing out her costume for Halloween. As part of it, she ended up with a harmonica (which she had never played) and with the help of Peter and the Web, she had learned Blowing in the Wind within a couple hours.

And it's not just cee. It's an entire generation of kids hacking education in a way that we could never have imagined it. They set themselves a learning goal, go to their devices and with a bunch of patience and a whole lotta discipline, they can get up to speed on the basics within hours.

It's the 'DIY Generation' welcoming us to the biggest campus on the planet, the "University of Me"

Thursday, 6 October 2011

Brand Is In The Details: Ode To Steve Jobs

A commenter over at AVC this morning posted a great story from Vic Gundotra.  Net net, Jobs called Vic on a Sunday with this urgent issue:

"I've been looking at the Google logo on the iPhone and I'm not happy with the icon. The second O in Google doesn't have the right yellow gradient."
Jobs was one of the greatest markers in the world.  His Agency partner Lee Clow said it best:
"There isn't a single thing Apple does that isn't a message that confirms or reinforces how you feel about the company.  I often tell people that the best ad we ever did was the Apple Store.  We do great TV commercials, we do wonderful billboards, but you walk into an Apple store and you're now immersed in a brand that's going to change your life."
Jobs said that Apple stood for People with passion can change the world.  He executed to that vision in everything the company did - from products, to packaging, to the advertising, the website, the store - the vision was the culture at the core and everything became an expression of it.   Brilliant brands are in the details, and Steve Jobs was the master of all of them.
"… You can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something – your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life."  (Stanford University June 2005)

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